Women in Marketing
Women in Marketing is a community of real connections. A safe space where women in marketing grow, lead, and learn together.
Meet the Founders
Barbara Casique
Digital Marketing Strategist
Barbara is a Digital Marketing Strategist based in Norway, specializing in performance marketing, digital growth, and strategic positioning. With a strong focus on clarity and long-term impact, she helps brands move beyond noise and make intentional, data-driven decisions. Her work sits at the intersection of strategy and community. She believes marketing is not about following every emerging trend, but about understanding people, building trust, and creating sustainable growth.
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Gabriela Staccioli
Social Media Marketing Professional
Gabriela is a Social Media Marketing professional with over 5 years of experience, specializing in storytelling, community building, and event marketing. Passionate about creating meaningful brand narratives that connect emotionally with people, she focuses on transforming ideas into stories and stories into communities, designing both digital and in-person experiences where audiences feel engaged, represented, and part of something bigger.
Connect on LinkedInJoin the Community
Connect with women in marketing across all specialties, from social media and content strategy to brand management and growth marketing.
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Join our Slack workspace to chat with peers, share opportunities, ask questions, and stay connected between events.
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SubscribeNeed Marketing Expertise?
Beyond the community, we help brands and teams level up through hands-on consulting with us, from strategy to execution and everything in between.
Sharpen your story. We run brand audits, build messaging frameworks, and refine positioning that helps you stand out in a crowded market, so every touchpoint says exactly what you mean.
Drive measurable results. From end-to-end campaign strategy to paid media planning and performance reviews, we help you spend smarter and grow with intention, not vanity metrics.
Build an audience that converts. Editorial systems, social strategy, and content workflows your team can actually keep up with, designed around the channels and voices that matter to your brand.
Cut through the noise. We design practical AI workflows, automation strategy, and tooling that frees your team to focus on the work that matters, without losing the human craft.
Let's talk
Tell us what you're working on
Send us a quick note. We'll come back with a few thoughts and ideas. No pitch, no commitment.
Barbara & Gabriela